Agentic Agency · the people behind Team Asta

Built by two people who are obsessed with craft.

We're Daniel and Christoph. We build Team Asta for people who care about their work as much as we care about ours. It manages your calls, mail, calendar, files, people, projects and processes, and asks you before it acts.

Meet Asta

15+ years changing how big companies work
CTO who started out keeping systems safe
Advisors from Pandora, LEGO, Aker BP, Norlys, Adecco

1 · Who we are

Daniel Holm Kristensen

Co-founder & CEO

I've spent more than 15 years helping big companies change how they work. Now I'm building Team Asta so every business can have that kind of help. Asta handles the glue work, keeps everyone in sync and brings you only the decisions you want to make.

Co-founded ChefsClub in Rio de Janeiro, 2011–13
Telenor, TDC, The Adecco Group, Ramboll, STARK Group
Co-founded Agentic Agency in March 2026

"Talent is evenly distributed, opportunity is not."

Christoph Frei

Co-founder & CTO

I'm from Berlin, and I look after the technology. I started out keeping systems safe, and I still care most about people and the details. I build Asta so it works as one team with your people, keeps everyone in sync and keeps your information safe.

Computer science, Universität Karlsruhe
Interim CTO, Twill by Maersk, 2018–19
Head of Security Engineering, DCSO, 2020–22

"..with passion for people, IT and details."

Daniel and Christoph met through Boardy.ai.

Christoph in Berlin and Daniel in Copenhagen, brought together by Boardy.ai: same idea, two cities

Our advisors

MvK

Mandy van Kesteren

Advisor · Customer experience

Mandy helps big organisations change by bringing strategy, people and customers together. At The Adecco Group in Zurich she led digital channels and web services. She helps us keep your customers at the centre of everything Asta does.

Prayson Wilfred Daniel

Advisor · Data science

Prayson is Principal Data Scientist at Norlys, where he builds data systems that do real work every day. He has spoken at GOTO Copenhagen and GOTO Aarhus, and helps us make Asta smarter.

Kræn Hansen

Advisor · Developer experience

Kræn is now building developer tools for AI products. He helps us keep Team Asta simple to set up and pleasant to use.

Thomas J. Frivold

Advisor · Security & trust

Thomas runs cyber security programmes at Aker BP and helped write a World Economic Forum paper on keeping systems safe. He helps us keep your information safe.

Nana Lin

Advisor · Platforms

Nana is Head of Foundational Platforms at Pandora, and before that she led platform architecture at The LEGO Group. She knows what it takes to build something big that just works, and helps us build Team Asta to last.

2 · What we believe

“I was born and raised in a household of artists. It gave me an entrepreneurial, independent spark, nurtured by a Montessori education: self-directed goals, and the pursuit of creating something with others. I've run projects from 1 million to 1 billion DKK, and one thing stays true: people hold the key to building a business and pursuing dreams. We build technology that lets you focus on what only you can do, while you build your business, hone your craft and follow your passion.”

— Daniel Holm Kristensen, Co-founder & CEO

That's why we built Asta. The best work comes from people, so Asta handles the glue work around them: calls, mail, calendar, files, people, projects and processes. Nothing happens without your yes, and you keep the decisions that matter.

3 · So we built Asta

How it works, in three steps.

Step 1

Asta takes the glue work.

Calls, mail, calendar, files, people, projects and processes.

Step 2

It asks before it acts.

You can see everything it does.

Step 3

You make the calls that matter.

Asta brings you the decisions you want to make.

4 · Meet Asta

You do your best. Asta handles the rest.

See what Asta does today, and what's still coming.

Meet Asta